We’re living in some crazy times, huh? There’s no doubt about it that times right now are flooded with uncertainty and anxiousness, but they will eventually pass and we’ll see ourselves on the other side of Coronavirus before you know it. Since the start of COVID-19, we’ve put out quite a bit of content surrounding digital strategy during the pandemic:
- Optimizing Your Digital Marketing Strategy During Coronavirus
- Building a Digital Communication Strategy During Coronavirus
- Developing a Coronavirus Digital Marketing Strategy for Healthcare
- Coronavirus: How to Develop a Healthcare SEO Strategy
But that’s now – what should we do in preparation for the world after Coronavirus? What can we be doing now to make sure we hit the ground running once this passes and we’re back to normalcy?
As a holistic Digital Marketing Agency, we look at the interconnectivity of digital strategy, focusing on how both digital marketing and web development solutions work together to maximize ROI. This is especially important in preparation for life post Coronavirus and will continue to be once all is said and done – from Google Analytics to ongoing strategy.
Here’s what our digital marketing experts say you can do right now.
Audit Google Analytics & Website Conversion Data
Take a look at your Google Analytics implementation. First, make sure the data is filtered correctly so you know it’s correct. Analyze your marketing channel performance based on where those channels fall in your marketing funnel. Ask yourself questions about your traffic and the actions they are taking. Contohnya:
Are they in the awareness phase and drive to traffic to the homepage?
Does the traffic come to your homepage and move through your website to service or blog pages?
Or are those channels more consideration based and driving traffic to service or case study pages?
Do those pages drive engagement and conversions once users land on them?
Are your bounce rates high on those pages?
Analyzing the data behind your traffic will help you understand if those channels are driving the right traffic and encouraging users to take the actions you want them to take. If they’re not, what actions can you take on those channels and pages they land on to drive higher engagement and conversions?
Also, take a look at your Analytics data before Coronavirus happened and what it’s looked like since. What pages are getting more traffic? What do user flow reports look like? Are they different? What does this comparison data tell you about page layouts, internal linking structures, calls to action, and content opportunities? Your strategy is all in the data.
Audit Your SEO Efforts
There are always opportunities to build more visibility from search engines for priority keywords. Use the tools SEO experts use like ScreamingFrog to run crawls of your website to find broken pages and internal links, as well as duplicate content or poor page titles. Make sure you prioritize SEO issues based on impact, fix them, annotate them in Google Analytics, and measure organic performance over time using Google Analytics. Analyze your backlink profile to ensure it only contains high quality and relevant backlinks from authoritative websites.
Also, be mindful of your local SEO performance by making sure you conduct audits of your Google My Business and local citation profiles. Google uses the information on these profiles to make sure you’re appearing for the right local searches, so make sure they are up to date. One quick tip – there are a ton of local citation management tools out there you can use to put your business information into to update multiple quality, industry-relevant profiles across the internet in real-time. We’ve used Moz Local in the past for clients and highly recommend it, especially from a quick link building perspective.
Audit of your content
In line with your audit analytics and SEO, see the content that lives on your website.
- Does this serve its purpose from a performance perspective?
- If not, how can the content be optimized, so that?
- What content is outdated and can be updated or removed?
- Can more keywords added to content or headers?
- Can you add more calls to the internal action or internal link?
- Do you use testimonials to build credibility for prospects?
When you see your SEO opportunity, do you lose content on your site that can drive more traffic from the search?
Can you optimize current content further to build visibility for keywords or search for your audience?
Look at the keyword visibility using tools such as Semrush or Moz Pro not to only make the backlog of the content idea to add it to the ongoing editorial calendar but also what short-term content can be made for a quick win. This content can then be distributed through your email marketing efforts and social media so that it reaches your target audience to build momentum from time to time.
Whatever you do, make sure you constantly analyze, implement, measure, and adjust your digital marketing strategy as time goes by. Data is your northern star during Coronavirus and will help guide your strategy after all this pass. Although there are short-term actions that we can take now to help us survive during Coronavirus, we need to focus on long-term tactics that help us build visibility in the world post coronavirus by setting goals and consistently implementing. Start an audit, consult data, implementation, and tweak as the opportunity to present themselves – you will be fine.
Anji writes for Technical, Digital marketing, and SEO-related topics additionally; she has had a passion for the technology industry for more than ten years, Anji has become an experienced technical writer in this industry. She works in an Amazon Marketing Agency Called Winalll. Her goal is to help people with his vast knowledge to assist them with his best suggestions about different activities: Seo Updates, Digital marketing updates.